Differentiating Between Market Structures Essay Example for Free

Differentiating Between Market Structures Essay WP is a refrigeration case company and their goal is to create value for its customers. They are dedicated to lead the industry towards sustainability by providing energy efficiency and sustainability of their operation as well as the product they provide to their customers. WP vision is to use their knowledge and resources to improve the current economic conditions. They began in New Jersey searching for a solution to a problem. They have a mission to provide industry –leading solutions that can help their customers stay competitive in their market. WP has an amazing time-line since they opened in 1887. In 1977, WP opened up the Engineered Systems division in Georgia. Through acquisitions since 2009, they now have eight locations and plan to acquire more companies in the future. This paper will indicate what type of market structure WP competes and why the market structure was decided upon. It will also show how the market structure differentiates from any other alternatives. WP manufacturer refrigeration and specialty cases based on their customers want and needs. They also cater to the aftermarket sector in order to provide fresh ideas and parts in order to serve their customers better. WP has increased their market shares by creating innovative products that cannot be found at any other competitor. They listen to their customers and utilize their knowledge and resources to manufacturer exquisite cases for the retail grocer. It is important to WP that their customers know how they are an intricate part of their business. Maintaining the leader in the industry by providing innovative products continue to attract more grocery store owners to their business. With the increase in exposure, creates higher sales, which, will lead to overall increase in profits margins. A supply chain group (STARS) was developed to create alliance partnerships between the customers, suppliers, and various departments at WP. The STARS group has years of success in increasing the supplier and customer alliances. WP has a monopolistic competition market structure. Monopolistic competition is  sellers of a product sell similar profiles but makes it somewhat different and take less emphasis on the price. The various companies decide on their own pricing structure of the product there are selling and the output of that product. The price is based on the current market and the cost to product the product. There can be many producers of the product because no one company has total control over the market place. There are few barriers to entry. Some include capital, as there is the need to have capital order to start up the business. In addition, there is inelastic demand, which means their strategy to penetrate the market by selling at a lower price than their competitors sell. Finally, another barrier to entry is economy of scale, which is the increase in efficiency of production as the number of cases being produced increases. Advance technology can affect the cost advantages as they can reverse as quickly as technology changes. Competitive strategy is how a business competes in the market that they are in. WP competitive strategy includes product differentiation, control cost, technology, and maintain market shares. WP differentiates between their products versus their competitors because they provide outstanding quality cases built with quality-inspected parts. They also provide outstanding field service support to their customers, which enable WP to charge a higher price in order for them to maximize their profits. Another competitive strategy is controlling cost. By controlling the cost, WP is able to minimize their loss. They control their cost by creating alliance partnerships with their suppliers with agreements set into place so that cost stay consistent. Pricing is not able to increase unless if reaches an agreed upon threshold, then and only then are the suppliers allowed changing their price annually. This allows WP to maximize their cost by keeping the cost down and not passing along price increa ses to their customers as material cost increase. In a bad economy is become even hard to maintain market shares. WP motto is to â€Å"never say no to our customers†. They never let a customer go. In order to keep the customer happy, WP provides a four to six week lead-time to their customers compared to the industry standard of eight weeks. Custom color matching makes WP a specialty center in which a customer can see a color and describe it to them in order to have that same exact look in their stores. Technology changes every day. In order  to keep up with the growing technology, WP has a large marketing team and IT department. They are constantly researching trends and what drives consumers to shop in the grocery stores. Fresh foods and lighting are a few triggers to a consumers loyalty to a store so WP developed a website to market their products to be more energy efficient and provide cases that will keep the freshness in. The website show the various types of cases available and the total fan color charts to pick from. Internet is today’s way of communicating and customers do not want to take time to pick up the phone. They want to research on-line first to see if what is offered a potential product for their store. It is the only way to touch the customer interest the fastest. WP also participates in yearly shows to allow hands on changes to technology and trends in the market place. WP might want to consider branding as additional strategies in their organization in order to maximize their profits before their product hits the road; there are quality inspections and testing done. To ensure that they stay number one in market position as well as staying in a competitive market, WP should put their name on all cases. This will put their name out in the market. Branding of their product needs to large enough for anyone to see that WP manufactured this case and that they care about moving into the future with energy efficient product. If needs to differentiate between them and their competitors so that there is no mistaken identity of the manufacturer contact information. References Merriam-Webster (2014) Monopolistic Competition. Retrieved on February 1, 2014 from http://www.merriam-webster.com/dictionary/monopolistic%20competitionConsumer

Computer Crime Essay -- Technology

ABSTRACT Billions of dollars in losses have already been discovered. Billions more have gone undetected. Trillions will be stolen, most without detection, by the emerging master criminal of the twenty-first century--the computer crime offender. Worst of all, anyone who is computer literate can become a computer criminal. He or she is everyman, everywoman, or even every child. CHAPTER 1 INTRODUCTION To first understand computer crime one must understand first what crime is. According to Diana Kendall, "crime is a behavior that violates criminal law and is punishable with fines, jail or other sanctions" (Kendall 1999; 161). Yet since computer technology is so new it has really no laws to govern it. A law is formal norms that are enforced, norms being established rules of behavior. Many of the crimes committed on computers often times go unpunished. As stated by David Pitch ford in the London journal Focus when writing on pornography on the Internet, " the only way illegal pornographers can be caught is through chance leads, tip-offs and telephone tracing" (Focus 1995; p10-12). Many of the crimes that are also committed on computers via the Internet are very new also. New subcultures have formed around the Internet for the possibilities it brings. Computer crime despite the many problems it has brought has also brought some needed social controls to the Internet and as stated befo re some laws have been formed to protect many of the institutions that because of computer crime have become targets for criminals. CHAPTER 2 THEORETICAL REVIEW Now that we have briefly explained computer crime, let's go into further depth into explaining computer crime from the different sociological perspective theories. Many of those th... ...world starts the work as one to control the Internet and those that abuse its power and seek to take what is not theirs. Yet, the technologies are very new and they're very vulnerable, we in going to be in a messy situation for a while. In my view point hacking and computer crime will be with us for as long as we have the Internet. It is our role to keep the balance between what is a crime and what is done for pure enjoyment. Luckily, the government is making an effort to control the Internet. Yet, true control over the Internet is impossible, because the reasons the Internet was created. This is why families and the institution of education of is needed, parents need to let their children know what is okay to do on the computer and what is not and to educate them on the repercussions of their actions should they choose to become part of the subculture of hackers.

Softdrinks: Bad Influence for Our Bones, Teeth, and Body Weight

Coca-Cola’s advertisements typically radiate happiness and refreshment. In one of its latest ads, it shows its product as a factory of happiness. Soda advertisements can be very effective in psychologically conditioning people to think that softdrinks are equal to a happy and beautiful life. It sends a message that when people drink soda, they are drinking their way to a happier life. In reality, softdrinks wreak havoc to people’s health and lives. Sodas, as several scientific studies prove, are not good for us at all.Softdrinks may seem like a refreshing way to ease a hot day, but their short-term benefits cannot outweigh their long-term destructive effects. People should not drink softdrinks anymore, because of its bad influence on our bones, teeth, and body weight. Softdrinks drill cavities into our teeth. Poonam Jain, director of community dentistry at Southern Illinois University School of Dental Medicine says: â€Å"Soda eats up and dissolves the tooth enamelâ₠¬  (Kanigel). Jain examined several sodas by measuring their pH level, which is an indication of acidity. Water has pH of 7; sugar-sweetened sodas range at 2.5; while diet sodas tally at 3. 2 (Kanigel). Jain stresses that soda’s acidity is even worse for our teeth than solid sugar in candy, because soda corrodes our teeth enamel, which hastens the tooth decay process by making it easier for bacteria to penetrate our teeth (Kanigel). A number of studies, including a University of Michigan investigation of dental checkup data from the Third National Health and Nutrition Examination Survey, back up that adults who imbibe â€Å"three or more sodas a day have up to 62% more decayed, missing, and filled teeth than those who drink less† (Kanigel).Softdrinks are good for sipping, and at times, it seems better to let the taste simmer in our mouth. People do not know that sipping soda actually makes it harder for their saliva to go back to neutral levels (Kanigel). Jain emphasi zes that â€Å"This is particularly an issue for people who drink several sodas a day, because they never give their saliva a chance to neutralize† (Kanigel). Clearly, sodas destroy our chances for that beaming close-up smile. Softdrinks eat away our bones too. Several studies showed that softdrinks have been correlated to lower bone density.In the 1950s, children downed 3 cups of milk for every 1 cup of sugary drinks; now, it has been reversed, because children drink 3 cups of sweetened drinks for every cup of milk (Kanigel). A number of experts connect softdrinks with osteoporosis, because people drink milk less, when they drink more softdrinks (Kanigel). The study by Jean Mayer of the USDA Human Nutrition Research Center, on the other hand, does not find a connection between drinking softdrinks and drinking milk, although their study also shows that cola consumption decreases bone density for older women (Tufts University Health & Nutrition Letter 1).Girls are also being n egatively affected by sodas. In a study of 460 adolescent students in 2000, the Harvard School of Public Health discovered that â€Å"girls who drank carbonated soft drinks were three times as likely to break their arms and legs as those who consumed other drinks† (Tufts University Health & Nutrition Letter 1). The study underscores that dark drinks seem to be more health-aversive than fruit-flavored drinks, because the study show that girls who imbibed colas were five times more prone to breaking their arms and legs in their adolescent years than girls who stopped drinking soda(Tufts University Health & Nutrition Letter 1).Grace Wyshak, PhD, a biostatistician and the study's primary researcher, suggests that something in colas hold back the body's capability to use calcium (Tufts University Health & Nutrition Letter 1). She is alarmed that this will make girls more susceptible to fractures and bone problems in later life (Tufts University Health & Nutrition Letter 1). Indeed , sipping soda can be similar to chipping our bones away. Drinking sodas add up to our waistline. Olsen and Heitmann and Vartanian et al. review literature on the relationship between obesity and softdrinks. Majority of the studies prove that drinking sodas can be linked to obesity.Pereira also examines the evidence that links obesity and softdrinks. She concludes that several studies illustrate that there is a relationship between drinking sweet drinks like soda and higher body mass index. Marr also mentions studies that blame softdrinks for many children being obese or overweight. David S. Ludwig, MD, PhD, director of the obesity program at Children's Hospital Boston agrees with Marr and states: â€Å"In my estimation, sugary beverages are one of the two leading environmental causes of obesity, perhaps second only to TV viewing in the magnitude of its effect† (Kanigel).In 2001, he and his peers at the Harvard School of Public Health provided strong evidence that linked obes ity and softdrinks (Kanigel). They followed 548 teens for 19 months and discovered that teenagers who drank more sodas were more overweight than those who did not (Kanigel). Another study suggests that fructose in softdrinks can stimulate appetite, which makes it easier for people to get fatter (Kanigel). Softdrinks are fatteners. On the other hand, people who say that softdrinks is a cheap and easy way to feel refreshed want to defend their sodas.The reaction to this is that people can also drink cold water and feel refreshed. They can even drink lemon juice and dash it with honey, and they get less calories and fructose. Soda producers also assert that soda provides funding for many education programs. Yes, soda does that, but how about the bad influence of softdrinks? Childhood obesity cannot ethically fund education. Softdrinks are bad influence in many ways; they are bad for our bones, teeth, and weight. They increase risks for a number of health problems. They are not what the y want to be- to bring happiness to people.How can people be in high spirits, when they have bone problems, tooth decay, diabetes, or they are overweight? The ads got it all wrong. Sodas can make people unhappy. Works cited Kanigel, Rachele. â€Å"It Raises Diabetes Risk And Robs Bone. It's Wrecking Our Teeth. And It's Making Us Fat. The Culprit? Soda. † Prevention 58. 10 (2006): 160-207. Marr, Liz. â€Å"Soft Drinks, Childhood Overweight, and the Role of Nutrition Educators: Let's Base Our Solutions on Reality and Sound Science. † Journal of Nutrition Education & Behavior 36. 5 (2004): 258-265. Olsen, N. J. and B. L. Heitmann. â€Å"Intake of Calorically Sweetened Beverages and Obesity.† Obesity Reviews 10. 1 (2009): 68-75. Pereira, M. A. â€Å"The Possible Role of Sugar-Sweetened Beverages in Obesity Etiology: A Review of the Evidence. † International Journal of Obesity 30 (2006): S28-S36. Tufts University Health & Nutrition Letter. â€Å"Cola May Up O steoporosis Risk for Older Women. † Tufts University Health & Nutrition Letter 24. 11 (2007): 1-2. Vartanian, Lenny R. , Schwartz, Marlene B. , and Kelly D. Brownell. â€Å"Effects of Soft Drink Consumption on Nutrition and Health: A Systematic Review and Meta-Analysis. † American Journal of Public Health 97. 4 (2007): 667-675.

Research Paper on Kate Chopin and the Feminism in Her Works

Licano 1 Maria Licano Mrs. Hummel Ap English 08 27 April 2012 Kate Chopin: Feminism in Her Works â€Å"Love and passion, marriage and independence, freedom and restraint.† These are the themes that are represented and worked with throughout Kate Chopin’s works. Kate Chopin, who was born on February 8, 1851, in St. Louis, was an American acclaimed writer of short stories and novels. She was also a poet, essayist, and a memoirist. Chopin grew up around many women; intellectual women that is. Chopin said herself that she was neither a feminist nor a suffragist; she was simply a woman who took other women intensely seriously. Chopin believed women had the ability to be strong, individual, and free-spirited. She herself reached out, in†¦show more content†¦(Harris). Men were superior; many saw women as no more than property. â€Å"No, I only think of you as cruel, as I said the other day. Maybe not intentionally cruel; but you seem to be forcing me into disclosures which can result in nothing; as if you would have me bare a wound for the pleasure of looking at it, without the intention of healing it† (Chopin). The protagonist of her novel The Awakening, Edna, acted quite the opposite of the way a ‘real woman’ of Chopin’s time should act. Critics/ scholars of Chopin’s day responded to her work by labeling her novel, The Awakening, as â€Å"vulgar, morbid, and disagreeable. Willa Cather, who would become a well known twentieth-century American author, labeled it trite and sordid† (Koloski). Readers and reviewers condemned Chopin’s subjects such as, adultery, female sexuality, and miscegenation. The reason behind all of this criticism is because the critics â€Å"expected to read a novel in descriptive language, colorful characters, and the sights and sounds of Louisiana Creole life. Instead of local color however, critics were shocked and dismayed at Edna’s behavior and considered Chopin’s novel morbid and lacking literary value. In most cases, critics were at loss to explain th e reasons why an artist with Chopin’s undisputed literary talent would contribute to what one reviewer called â€Å"the overworked field of sex fiction† (Seyersted 219)†. (Sprinkle). Chopin was awfully hurt by all of theShow MoreRelatedLeo Haines. Professor Capozzi. Research Paper. April 29,1518 Words   |  7 PagesLeo Haines Professor Capozzi Research Paper April 29, 2017 Kate Chopin Kate Chopin was a famous author of short stories and articles. Kate was born on February 8, 1850, in St. Louis Missouri, and she grew up speaking English and French. After her husband has passed in 1882, and that is when her writing career launched. In most of her novels and stories her characters are bilingual, also known as fluent in two languages. 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